Thursday, September 21, 2017

Copyright Infringement Awareness

Everyone posting videos to YouTube wants popular music for their videos, including our own "Wildcat TV", a high school TV show made by student, for students. 

It's vital to know what Copyright Infringement is and how to respect the law that respects original artistic creativity. 

From the Web:

Copyright infringement is the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works.

Wildcat TV is one of the many school-based non-profit TV programs offered to students in educational institutions and may rely on 'fair use' to only a certain extent. Many songs are protected by the distributor of an artist's music. YouTube will not hesitate to mute [silence] any part of a school TV show that has used a song that is protected. 

So, research what will happen if a particular song is used. This music policy search service is provided by YouTube (see here: ). They make it easy to allow users enjoy popular music without disrespecting the artists that create it. As we all have seen, a throwback song can enjoy fame again through a viral video with a ton of shares. 

Visit ASCAP web site to see what efforts are made to protect artists:

Learn the process: write a letter to the distribution company asking for permission to use a song. Review Chapter 12 in Textbook: 'Legalities, Releases, Copyright and Forums' to become the smartest person in the room when it comes to fair song use and lawsuits. 

Yes, of course there have been many lawsuits over music! Here is Rolling Stone magazine's "10 famous Copyright Infringement Cases" here: songs-on-trial-10-landmark-music-copyright-cases

Tuesday, September 19, 2017

Lighting and MV Prep

Set up 1 Field Light Stand – snap a cell phone pic of result – email to Kuhn
Set up 3-point lighting in studio using lighting control board – snap a pic – send to kuhn
Complete Chapter 15 study packet as a group

AFTERWARD – Select a song for your Music Video Project
Check lyrics web site for school appropriateness – NO MENTION OF ALCOHOL, DRUGS, SEXUALITY, or VIOLENCE

COPY LYRICS - Email to Kuhn at

Wednesday, September 6, 2017

Audio, Microphones, and Your Survey Project

Audio Test Thursday Sept 14th over Ch. 6 and Audio Powerpoint here:

Survey Package Checklist:
¨Option: Teaser: Start with one answer to provoke audience
¨Opening title: The question plus related photos OR Reporter Intro / Lead
¨2:00 of people answering question (edit OUT the question)
¨Equalized audio - no answers ‘in the red’
¨Instrumental track underneath at low volume output
¡OPTION: pop-up art
¨CONTENT CONTROL: every word uttered, every image shown must be school appropriate

¨PROFESSIONALISM: Do not disrupt teachers; do NOT keep hall students for longer than 1 minute

Want to learn more about Audio Files? Go here: audio-file-format

Monday, August 28, 2017

B2 & B3 AD/PSA Project Requirements - DUE Thursday Aug 31

Producers! Pick up your group checklist :)

Must be TV-G' for all age 'General' audience viewing
AD must sell a product
PSA must contain real statistics of an issue

Steady shots - not shaky
Proper exposure, while balance, focus
Multiple Scenes (Locations)
Multiple Angles within a scene - Close Up on Actor's line, etc

Copy Shots to Folder on Desktop with each film Date (take a screenshot of your desktop and send it to
Export to the correct setting for HD playback (Thurs Aug 31 before class ends)

Assembly of shots on timeline (V1 layer) 
Insert a 'cutaway' (V2 layer)
Add Title (Product name, etc)
Add Music (must be TV-G / appropriate to all audiences)
Equalize Sound (must hear dialogue; cannot be 'in the red' on Audio Meters)
Add Transition (such as a Dissolve at the end)
Ideal length 1:00 - Project not to exceed 1:30

Tuesday, August 15, 2017

Block 2 & 3 AVTF - First Project

In Groups of 3-5 people, Produce your choice of an AD or a PSA. 

AD - must sell a Wheeler or original product)
PSA - must contain at least 1 actual statistic and an actual website for viewers to go to for more info
In your group, plan and type a Treatment and a Script 
DUE FRIDAY - email it to

must contain 1 actual statistic & web site for more info)